Brand Launch


IROI brand launch on March 17, 2025

Based on the concept of "coloring yourself with colorless colors," we propose an urban, fashionable style that combines Kobe's traditional sophisticated culture with a rebellious spirit.

Career

I've loved clothes since I was a student, so I studied styling at a fashion school for two years.
When I held a styling show for my graduation exhibition with the theme of "My Beliefs," I reexamined my own intentions and became aware of my role in fashion, realizing that "it's not how you are perceived, but how to present yourself."
After graduating, I joined Yohji Yamamoto, inspired by the way Yohji Yamamoto freely expressed his thoughts and frustrations, and I wanted to express my own thoughts as well.
IROI is a brand born from these experiences.

Origin

The film conveys the importance of overturning established standards and stereotypes of beauty with a rebellious spirit, and of adhering to one's inner will to become strong, truly beautiful, and color oneself.

I = Me IRO = Color, personality My color (personality)

I named it IROI to convey a message from me.

Currently, we only offer jackets, but we will continue to increase the number of items.
We also sell wholesale to select shops and other retailers!
We will also post information about new products and popups.
Back to blog